Spotlight
Promotions Platform
Transforming Lowe's promotional operations by consolidating 17 legacy tools into one unified platform — streamlining workflows, reducing errors, and enabling promotion planning at enterprise scale.
The Challenge
Before Spotlight, promo specialists and analysts acted as promo coordinators, juggling spreadsheets and emails to manage promotions. This manual process was inefficient, error-prone, and lacked a single source of truth.
Manual Coordination
Manual updates across multiple teams caused errors and delays.
No Single Source of Truth
No centralized view of promotions or performance data.
Lost Revenue
Lost revenue opportunities due to inefficiency and data gaps.
Inefficient Handoffs
Promo specialists and analysts spent significant time consolidating data instead of focusing on optimization.
My Role
As the Senior Product Designer, I owned the end-to-end design for critical workflows, including Offer Creation, Management, and Spotlight Intelligence (reporting).
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Designed scalable, end-to-end workflows for Offer Creation & Management.
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Partnered with promo analysts, merchants, and finance SMEs to map pain points.
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Delivered usable, scalable designs that balanced business complexity with daily merchant needs.
The Solution
Spotlight introduced a centralized promotions hub that served as the single source of truth, transforming a fragmented process into a streamlined workflow.
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Unified Platform: Create, manage, and track all promotions in one place.
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Automation: Automated vendor funding contracts and approvals, eliminating manual hand-offs.
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Intelligence: Daily data refreshes and ML-driven forecasting for promo effectiveness.
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Efficiency: Ability to clone high-performing offers directly into new promo plans.
The Impact
Spotlight reduced manual updates, provided real-time visibility into offer performance, and was validated by merchant change champions during pilot rollout.
17 → 1 Platform
Consolidated 17 disparate tools into one unified platform.
Streamlined Workflows
Reduced manual updates and duplicate entry across legacy systems, centralizing promo planning and execution in Spotlight
ML Forecasting
Daily refreshed analytics and machine learning–driven forecasting for promo effectiveness.
Reflections
This was more than a design project — it was an enterprise transformation. By simplifying complex promotional processes and giving merchants trustworthy data, Spotlight became a system that directly influenced business decisions, not just workflows.
Spotlight in Pictures
Examples of work across Spotlight
Let's Work Together
I'm always interested in discussing new opportunities and design problems.