Pulse

Event Management Platform

Designed from the ground up to unify event creation, customer registration, and mobile associate check-in.

0 → 1 Launch
Lowe's first scalable events platform

Pulse Platform Screenshot - Event management interface

Role

Sr. Product Designer

Timeline

2021 – 2022

Tools

Figma

Problem Illustration - Fragmented event processes

Lowe's had no centralized system for events

Marketing teams, developers, and store associates relied on ad-hoc processes, making event creation and customer registration inconsistent and hard to scale.

The business needed a unified platform to bring event planning, customer registration, and associate tools together in one place.

Designing for two very different audiences

Customer Discovery

Customers needed a simple, reliable way to discover and register for events.

Associate Tools

Associates required streamlined tools for event creation and attendee check-in.

Hardware Constraints

Zebra mobile devices added unique hardware constraints for check-in flows.

First Platform

As the first platform of its kind at Lowe's, Pulse required defining patterns and standards from scratch.

Designing Lowe's first event management platform, end to end

As the sole product designer, I partnered with a product manager, marketing stakeholders, and developers to define what an enterprise events platform should look and feel like for Lowe's.

I created the overall look, feel, and user experience for both internal Lowe's associates and external customers. Delivered complete wireframes for all pages and interactions, including event creation, customer registration, and associate check-in flows. Built templates for different event types, including live, hybrid, and on-demand. Designed customer flows for signing up, managing registrations, revisiting past events, and accessing shared content or recordings. Designed mobile-friendly flows for customers and Zebra device wireframes for associates checking in attendees in-store.